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Introducing AI into your product
Lately, AI is everywhere. I’ve noticed that both individuals and companies are rushing to add AI wherever they can. But AI is not automatically valuable just because it’s new or trendy. That’s why I decided to write down a few practical rules that I personally follow when deciding whether to add an AI feature. And, if so, how to do it thoughtfully. These recommendations are based on my own experience, my work at SAP, and insights from NN/g lectures. Focus on Solving Real User

Helena
Mar 314 min read


From Tools to AI Teammates: A New Chapter in Design
When I wrote about Figma shaping the future of design back in 2024, it felt like a peak moment. But just a few months later, I find myself asking: Is Figma still leading? Or has the future moved elsewhere? Human — AI Interaction To be clear, Figma hasn’t stopped innovating. It is integrating AI into its features, like Dev Mode, AI-assisted suggestions, and plugins, but the dominance it once held is being challenged by more specialized, AI-native tools. And the design world i

Helena
Jun 3, 20252 min read


Figma is Shaping the Future of Design
As 2024 comes to a close, it’s an ideal time to reflect on Figma innovations and explore how they’ve meaningfully reshaped design...

Helena
Dec 18, 20242 min read


Ultimate Guide to Design Principles
After more than a decade in design, I’ve realized how helpful it is to revisit the fundamentals I learned early on. These basics have...

Helena
Jan 26, 20235 min read
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